Five academics at Loughborough University looked at the negative messages young people were exposed to on a daily basis through images shared on sites such as Instagram and Twitter.
They said their report spelled out the “anti-health” themes of hugely popular shared memes*, which they said risked “normalizing potential damaging behavior,” according to a Loughborough news release Thursday.
Examples included a picture of a fat squirrel with text that reads “me thinking about my next meal after I just ate.” It also included a picture of an overweight child with the caption: “I’m on a seafood diet. I see food and I eat it.”
“It’s vice validation,” said project leader Ash Casey. “When you look at these things you find them funny and rationalize them, but the messages they give are harmful and normalize negative health behaviors.”