Why Wizkid Remains The Biggest And Most Marketable Artiste In Africa

This is the story of Africa’s star boy; Wizkid, who is currently running the world of Africa music.

The Nigerian singer and songwriter is spreading the Afrobeat sound to the world.

Only 29 years young, Wizkid is a music power house that is working hard to put his name, country and continent on the map. The singer is adored by many for his honesty about his early years of struggle as a Nigerian youth, trying to make something better out of his life.
Born Ayodeji Ibrahim Balogun, Wizkid made his mark with ‘Holla At Your Boy’ in 2010 and co-produced ‘One Dance’, which was number one on Drake’s Hot 100-topping hit. He has signed a multi-album worldwide deal with Sony Music International and he is a Pepsi ambassador.
His rise to fame began with singing in the church at age 11 before teaming up with M.I in the award winning ‘Fast Money Fast Cars’ in 2009. The father of three has done well in changing the status quo and making Nigeria proud by selling out international concerts and getting nominations for international awards as well as winning them.
Following the release of his sophomore collection and termination of his 5-year recording contract, Wizkid left EME, Banky W’s record mark to which he was signed. On March 1 2017, Billboard magazine announced that Wizkid signed a multi-album deal with RCA Records. The deal was first reported by several media outlets in September 2016. The chairman and CEO of RCA Records, Peter Edge, somewhat confirmed the signing while speaking to Music Business Worldwide in January 2017.
In the 2017 Billboard Music Awards which aired on May 21st, Wizkid broke records by bagging seven nominations. He bagged nominations for Top Hot 100 Song, Top Selling Song, Top Radio Song, Top Streaming Song (Audio), Top Collaboration, Top R&B Song, and Top R&B Collaboration. Wizkid is also the youngest African Artiste to get nominated for a Grammy award Courtesy of the 2016 Drake album, Views.
As at now, Wizkid is the only Nigerian artist who has made the number one spot on the iTunes World Chart. On April 5, 2016, Wizkid became Nigeria’s first artist to emerge on Billboard after his guest feature on Drake’s Afrobeat-infused “One Dance” single reached number 21. In May 12, 2016, the melody reached number-one on the Billboard Hot 100 chart, a position it kept for 10 weeks straight. The single proceeded to turn into a worldwide success, topping the charts in 15 different countries, including the United Kingdom, Canada, Australia, France and Germany.
Wizkid is the first African to perform and sell out London’s most famous venue, Royal Albert Hall as Headliner, joining musicians like Beatles, Adele, Elton. He sold out the venue under 72 hours and had an excellent performance on that night. As at 2017,Wizkid had received a total of 43 awards from 157 nominations which came from his native Nigeria, Africa and the rest of the World. Wizkid’s hit collaboration ‘One Dance’ with Drake and Kyla earned him three Billboard awards.
Also, Wizkid is the first Nigerian to bag an international award from The American Society of Composers, Authors and Publishers (ASCAP). The award was given to Wizkid in acknowledgment of his role in the composition of Drake’s chart-topping hit single “One Dance”.

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