Biography Profile: JoJo Siwa

JoJo Siwa is an American singer, dancer and YouTube personality who’s famous for donning big bows in her hair and for her hit singles “Boomerang” and “Hold the Drama.”

Who Is JoJo Siwa?

Teen sensation JoJo Siwa first became famous by appearing as a reality TV star on Lifetime’s Dance Moms and Abby’s Ultimate Dance Competition. But Siwa quickly found a second act, becoming a huge social media celebrity, thanks to her YouTube channel, JoJo Siwa Vlogs, in which she boasts over 3.7 million subscribers. Known for wearing bright, big bows and colorful ponytails, Siwa is a trifecta of talent — dancing, acting and singing — which she skillfully demonstrates in her music videos, which promote her hit singles “Boomerang,” “Kid in a Candy Store” and “Hold the Drama.” Siwa has been able to further capitalize on her fame through merchandising deals and a contract with Nickelodeon.

Early Life

Jojo Siwa was born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska to Tom, a chiropractor, and Jessalyn, a dance instructor. Siwa has an older brother named Jayden.

The family currently lives in Los Angeles, California.

Songs

‘Boomerang,’ ‘Kid in a Candy Store’

One of Siwa’s earliest hits was the 2016 single “Boomerang,” in which she sings about cyberbullying and the courage to move beyond the negativity. She followed up the next summer with a lighter and much sweeter subject, the confectionary treat “Kid in a Candy Store.” The song and accompanying music video were so popular that a Siwa ‘Kid in a Candy Store’ singing doll soon followed.

‘Hold the Drama’

Just a few months later, the candy queen turned up the beat with “Hold the Drama,” another don’t-listen-to-the-haters and live-your-best-life pop track, filled with sparkle, fun dance numbers and her signature big, bright bows.

JoJo Siwa Photo

Photo: Noam Galai/Getty Images

Bows

In a video interview, the social media celebrity admitted she’s been obsessed with bows since pre-school, and as she’s gotten older, they’ve just gotten bigger and bigger. She also added that for her, bows symbolize “power, confidence, believing-ness.”

Naturally, Siwa has transformed her bow obsession to a business and has launched her own line. Her bows have become so popular among young school girls that it’s reportedly become a source of disruption in the classroom and has inspired competitors to issue similar and less expensive versions.

Vlogs

As of September 2019, JoJo’s YouTube channel, JoJo Siwa Vlogs, boasts over 3.7 million subscribers. Her channel allows her fans to follow her everyday life, where she posts everything from letting a two-year-old cut her hair to creating a slime factory at home using arts and crafts.

Siwa is said to be the sole creative force behind her videos, with her mom, who serves as her manager, assisting by way of driving her around town to pick up supplies.

“It’s really fun for me,” Siwa told USA TODAY about creating her vlogs. “It’s like my version of going to the park.”

Along with her YouTube subscribers, Siwa also has a huge Instagram following of over 8.7 million people.

Other Ventures

In addition to her bow line, singing dolls and Nickelodeon deal, Siwa has also launched books, as well as lifestyle merchandise through JCPenney.

A&E Television Networks

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